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    Interplanetary Introduces Us To “The Miracle of Science With Soul” At City of Hope

    By SHOOTUpdated:No Comments1972 Views

    A voiceover relates, “I speed cures from laboratories to patients so you can re-become the person you were.” 

    We soon learn this is the “voice” of the City of Hope Medical Center as we see a woman with cancer returning to her normal life. 

    Her story, told in this spot titled “Patient,” underscores the healing power at City of Hope, a place which blends “The Miracle of Science With Soul.”

    “Patient” is part of an overall campaign from agency Interplanetary. Commercials in this package, including “Patient,” were directed by Rick Knief via production house Table of Content.

    Credits

    Client City of Hope Agency Interplanetary Bruce Lee, chief creative officer; Chris Parker, Jill McClabb, creative partners; Joe Dessi, managing partner; Andy Semons, strategic planning partner. Production Table of Content Rick Knief, director; Tom Krueger, DP; Jessica Drennan, Michele Robb, producers. Postproduction Hooligan Eric Carlson, Kane Platt, Alejandro Delgado, editors. Music Human Worldwide James Wells, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:InterplanetaryRick KniefTable of Content



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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