A voiceover relates, “I speed cures from laboratories to patients so you can re-become the person you were.”
We soon learn this is the “voice” of the City of Hope Medical Center as we see a woman with cancer returning to her normal life.
Her story, told in this spot titled “Patient,” underscores the healing power at City of Hope, a place which blends “The Miracle of Science With Soul.”
“Patient” is part of an overall campaign from agency Interplanetary. Commercials in this package, including “Patient,” were directed by Rick Knief via production house Table of Content.