A tennis match appears to be a one-sided affair as a man serves to his opponent. The ball goes right by the man on the other side of the net, who stands motionless.
The next serve hits him in the shoulder. Again he doesn’t move. The third serve is a direct hit in the privates�not even eliciting a wince or even the slightest suggestion of pain.
The camera reveals the man of no reactions to be bruised and battered. A super tells us his physical state, reading, “It’s no fun to be dead.” The next super puts his death into context: “Don’t drink and drive.”
Credits
Agency: Wasserman and Partners Darren Warner, creative director; Lisa Lebedovich, art director; Steve Zaozirny, copywriter; Shelley Stevens, producer. Production Company: Untitled, Toronto Aleysa Young, director; James Davis, Tory Osler, executive producers; Ted Herman, producer; Simon Shohet, DP Editorial: JMB Post Productions Don Macdonell, editor Postproduction: JMB Post Productions Don Macdonell, colorist Sound Design: Wave Productions Craig Zarazun, sound designer Audio: Wave Productions Brandon Edwards, audio post mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
