A tennis match appears to be a one-sided affair as a man serves to his opponent. The ball goes right by the man on the other side of the net, who stands motionless.
The next serve hits him in the shoulder. Again he doesn’t move. The third serve is a direct hit in the privates�not even eliciting a wince or even the slightest suggestion of pain.
The camera reveals the man of no reactions to be bruised and battered. A super tells us his physical state, reading, “It’s no fun to be dead.” The next super puts his death into context: “Don’t drink and drive.”
Credits
Agency: Wasserman and Partners Darren Warner, creative director; Lisa Lebedovich, art director; Steve Zaozirny, copywriter; Shelley Stevens, producer. Production Company: Untitled, Toronto Aleysa Young, director; James Davis, Tory Osler, executive producers; Ted Herman, producer; Simon Shohet, DP Editorial: JMB Post Productions Don Macdonell, editor Postproduction: JMB Post Productions Don Macdonell, colorist Sound Design: Wave Productions Craig Zarazun, sound designer Audio: Wave Productions Brandon Edwards, audio post mixer
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
