The AICP released a sneak peek at films in which AICP Next jury presidents and curators at large share their thoughts and insights. In this short, Nick Law, vice chairman/global CCO at RGA, and the 2017 AICP Next Awards judging chair, interviews Apple’s Tor Myhren, an AICP Next curator at large on the value of risk taking.
The short was directed by Sarah Rinaldi, an Emmy-award winner who has worked on brand promotions as well as sports programming and features. She was recently selected for the first-ever Commercial Directors Diversity Program (CDDP) Showcase. The CDDP is a joint effort of AICP and the Directors Guild of America (DGA) to increase the number of women and minority directors in the commercial industry.
Credits
Client AICP Next Awards Production Sarah Rinaldi, director. Editorial JumP Michael Saia, editor/partner; Ian Oliver, assistant editor; Joanne Ferraro, exec producer. Audio Color, NY Josh Abbey, Kevin Halpin, partners/mixers; Jeff Rosner, partner/exec producer; JD Heilbronner, producer/mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
