JSM served as music/sound house on this heartwarming holiday spot in which an Xmas tree is returned to its natural roost via an Infiiniti road trip, with a tug-at-the-heartstrings goodbye, see you next year, from a sweet girl. Joaquin Baca-Asay of MJZ directed for CP+B.
Credits
Client Infiniti Music/Sound: Music Track: "Bound Anew" JSM, New York; Joel Simon, COO, co-composer; Derek Poulson, Nathan Kil, co-composers; Jeff Fiorello, exec producer; Norm Felker, producer. Jeff Fiorello, exec producer; Norm Felker, producer
Machine Head, Los Angeles; Stephen Dewey, sound designer; Patty Chow Dewey, exec producer. Audio Post: Lime Studios, Santa Monica, Calif. Matt Miller, mixer; Lisa Mermelstein, assistant; Susie Boyajan, exec producer. Agency:
CP+B, Boulder, Colo. Production: MJZ, bicoastal/international; Joaquin Baca-Asay, director
Video Tags:Infiniti
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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