JSM served as music/sound house on this heartwarming holiday spot in which an Xmas tree is returned to its natural roost via an Infiiniti road trip, with a tug-at-the-heartstrings goodbye, see you next year, from a sweet girl. Joaquin Baca-Asay of MJZ directed for CP+B.
Credits
Client Infiniti Music/Sound: Music Track: "Bound Anew" JSM, New York; Joel Simon, COO, co-composer; Derek Poulson, Nathan Kil, co-composers; Jeff Fiorello, exec producer; Norm Felker, producer. Jeff Fiorello, exec producer; Norm Felker, producer
Machine Head, Los Angeles; Stephen Dewey, sound designer; Patty Chow Dewey, exec producer. Audio Post: Lime Studios, Santa Monica, Calif. Matt Miller, mixer; Lisa Mermelstein, assistant; Susie Boyajan, exec producer. Agency:
CP+B, Boulder, Colo. Production: MJZ, bicoastal/international; Joaquin Baca-Asay, director
Video Tags:Infiniti
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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