A cookie-cutter assembly line produces uniform conformity until one is brave enough to break free–behind the wheel of an Infiniti. VFX house was Method Studios. Dante Ariola of MJZ directed for TBWAChiatDay, Los Angeles.
Credits
Client: Infiniti Agency: TBWAChiatDay, Los Angeles Production Company: MJZ Dante Ariola, director. Visual Effects: Method Benjamin Walsh, VFX supervisor; Stephanie Gilgar, EP; Mike Wigart, Jason Cohon, producers; Zack Whitley, coordinator; Dominic Bauch, compositing supervisor; Robert Nederhorst, CG supervisor; Mike Warner, animation supervisor; Scott Brust, modeler lead; Lauren van Houten, Fabio Zapata, tracking/layout supervisors; Kevin Sears, lighting lead; Chris Sanchez, matte painting lead; Stephanie Sweeney; roto/paint supervisor.
Discipline:Visual Effects
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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