Adolescence is a transitional period when teenagers tend to distance themselves from their parents. A teen’s friends and an ultra-connected environment often take precedence over enjoying precious moments spent with family.
That’s why IKEA invites family to take a break and spend more time reconnecting all generations around the kitchen.
Directed by Ben Liam Jones via production house Moonwalk for Paris agency Buzzman, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground where father and son work together to prepare a meal–a story that the soundtrack complements with a cover by José James of Bill Withers’ famous song “Lean on me.”
Credits
Client IKEA Stéphanie Jourdain, country marketing director; Crole Feleppa, external communication manager; Isabelle Denizou, advertising & visual identity manager. Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Sebastien Partika, creative director; Raphael Ghisalberti, art director; Constance Godard, copywriter; Clement Scherrer, head of strategic planning; Vanessa Barbel, head of TV production; Geraldine Bourguignat, Katya Violi, TV production. Production Moonwalk Ben Liam Jones, director; Gaspard Chevance, producer. Sound Production Schmooze Music music cover by José James “Lean on me” (Bill Withers)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
