A Hyundai Sonata hugs the road as other vehicles and objects all around it tumble through the air. In this topsy-turvy world, the Sonata stays on course. As the car drives off, upside down yet firmly on the thoroughfare, a graphic appears reading, “Rethink Everything.”
Credits
Agency: The Richards Group, Inc. Steve Levit, brand creative group head; Bob Brihn, art director; Tina Johnson, copywriter; J.R. Dixon, producer. Production Company: HSI Productions Gerard de Thame, director/DP; Fabyan Daw, Maddi Carlton, executive producer Editorial: Whitehouse Post Productions, Santa Monica Kevin Zimmerman, editor; Gail Butler, producer Visual Effects: Method Siggy Ferstl, colorist; Rhubie Jovanov, executive producer; Matt Moran, producer. Andy MacDonald, creative director/VFX supervisor; Andy Davis, lead compositor; Wensen Ho, Kelly Bumbarger, Sean Wilson and Simon Holden, compositors; Kurt Lawson, Cecile Tecson, Robert Tatum and Josh Bolin junior compositors; Andy Lesniak, Richard Wardlow, Mike Johnson, Marcus LeVere, Dave Carlson and Ron Griswold, Casey Schatz, Joshua Wassung, Brian Weaver, CG artists; Matthew McManus, D. Todd Davidovich, VFX executive producers; Robert Owens, VFX producer; Ananda Reavis, associate producer; Susan T. O’Neal, head of production.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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