In this CG spot set in a factory, sci-fi-like robots move in choreographed unison. The procession of robots gives way to the Santa Fe, with a voiceover that says, “362 highly skilled robots–one well crafted vehicle.”
Credits
Agency: The Richards Group, Inc. Production Company: SWAY Studio John Allardice, CG director Music: Primal Scream William West, composer; Scott Burton, sound designer/mixer (music only mix); Nicole Dionne, executive producer/creative director Audio: Eleven Jeff Fuller, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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