You pretend you’re working when your boss comes into the room–”it’s what you do.” That axiom proves true in this case–set in a medieval dungeon–as a warlord wants information from a prisoner who’s presumably being tortured. Those administering this dark means of persuasion promise their employer that they will soon break their captive guest.
As soon as the boss leaves the room, though, the prisoner is seen serving as a makeshift net in a ping pong game between a pair of the would-be torturers. When the boss is away, the workers will indeed play.
Wayne McClammy of Hungry Man directed this offbeat comedic spot, titled “Prisoner,” which is part of GEICO’s ongoing “It’s What You Do” campaign from The Martin Agency.
Credits
Client GEICO Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, copywriter; Brett Alexander, executive producer; Heather Tanton, broadcast producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjuora, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Jared Thomas, producer. Post MPC Mark Gethin, colorist. Animation/VFX MPC Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Nicole Saccardi, jr. producer; Paul O’Shea, creative director; Zach Tucker, CG supervisor; Blake Huber, Flame lead; James Steller, Nuke artist; Ben Persons, Flame artist. Music/Sound Design HUM Jeff Koz, executive creative director; Dan Hart, sound designer; Haim Mazar, music/composer; Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, producer. Audio Post Rainmaker Studios Jeff McManus, engineer/mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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