You pretend you’re working when your boss comes into the room–”it’s what you do.” That axiom proves true in this case–set in a medieval dungeon–as a warlord wants information from a prisoner who’s presumably being tortured. Those administering this dark means of persuasion promise their employer that they will soon break their captive guest.
As soon as the boss leaves the room, though, the prisoner is seen serving as a makeshift net in a ping pong game between a pair of the would-be torturers. When the boss is away, the workers will indeed play.
Wayne McClammy of Hungry Man directed this offbeat comedic spot, titled “Prisoner,” which is part of GEICO’s ongoing “It’s What You Do” campaign from The Martin Agency.
Credits
Client GEICO Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, copywriter; Brett Alexander, executive producer; Heather Tanton, broadcast producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjuora, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Jared Thomas, producer. Post MPC Mark Gethin, colorist. Animation/VFX MPC Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Nicole Saccardi, jr. producer; Paul O’Shea, creative director; Zach Tucker, CG supervisor; Blake Huber, Flame lead; James Steller, Nuke artist; Ben Persons, Flame artist. Music/Sound Design HUM Jeff Koz, executive creative director; Dan Hart, sound designer; Haim Mazar, music/composer; Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, producer. Audio Post Rainmaker Studios Jeff McManus, engineer/mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
