Wayne McClammy of Hungry Man directed this latest spot, titled "Side Effects," from The Martin Agency for GEICO’s ongoing “It’s What You Do” campaign.
This time around it’s Boyz II Men who appear in a pharmacy, crooning the impending side effects (dizziness, nausea, gas) of prescription medication for a customer.
The :30’s message: If you’re Boyz II Men, you make anything sound good. It’s what you do. Just like if you want to save money on car insurance, you switch to GEICO.
CreditsClient GEICO Agency The Martin Agency, Richmond, VA Production Hungry Man Wayne McClammy, director.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More