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    Hungry Man’s Wayne McClammy Directs “Bobble Head” For HPE, Publicis NY

    By SHOOTUpdated:No Comments2550 Views

    This :30 titled “Bobble Head” mingles wit and insight to address a major stumbling block: the disconnect between what businesses want to do and what their technology environments can enable. Wayne McClammy of Hungry Man directed the spot for Hewlett Packard Enterprise (HPE) and agency Publicis New York.

    We see a company’s IT guy transform from “No Bob” to a “Yes” Bob human Bobble Head doll, helping a company to realize its aspirations–with HPE being a prime means to turn naysayers into “Yeasayers.”

    “Bobblehead” is one of two broadcast spots in the campaign–the other turning a thumbs-down robot into a “Yeasayer.”

    Andy Bird, CCO of Publicis NY, commented, “This is a very exciting moment in time for HPE. They are helping companies transform their businesses, while transforming their own. What is really exciting for us, as their agency partner, is how HPE is transforming the way they advertise, putting the customer at the center and speaking to true business obstacles in a relatable, honest voice. The Yeasayers work cuts to the heart of a real pain point with candor, and just the right dose of humor.”

    Credits

    Client Hewlett Packard Enterprise Agency Publicis New York Andy Bird, chief creative officer; Matt McKay, executive creative director, copywriter; Ward Williams, Carlos Perez, creative directors; Lisa Bifulco, chief production officer; Lauren Schneidmuller, executive broadcast producer; Anna Ma Fung, executive integrated producer; Jenae Boston, integrated producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, exec producers; Dave Bernstein, producer; Rochelle Cook, production supervisor. Editorial NO6/NO7 Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, Flame artist. Audio Record & Mix Heard City. Music JSM Joel Simon, creative director; Jeff Fiorello, exec producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Hungry ManPublicis New YorkWayne McClammy



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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