Richard Bullock via Hungry Man London directed a pair of films–a 95-second piece and a five-minute short–sponsored by Swiss running company ON and celebrating the Athlete Refugee Team, which is the brainchild of Tegla Loroupe, a former Kenyan star runner who convinced the IOC to enter a refugee team in 2016. Now Loroupe runs the Athlete Refugee Team Camp in the Ngong Hills in Kenya and she recruits from the country’s UNHCR (the UN Refugee Agency) camps. There are 65 million refugees on earth right now, the highest number in human history. It is her hope to bring respect and identity to all refugees.
The scripts were written by former Wieden and 180 staffer Carlos Furnari. As a runner himself, director Bullock responded to the sentiment in the script; “We’ve all done our share of the big brand sporting promise which is essentially the same message. Crush, destroy and conquer your opponent. What Carlos identified was what if you had experienced real war? The Refugee athletes have lived through unimaginable pain and are running to uplift themselves and those around them. It’s an entirely different message.”
Bullock explained, “We shot the films extremely lo-fi. My DP Jordan Maddocks and I spent a lot of time bouncing along dirt roads in the back of a pick up truck. We recruited local school kids to play the roles of the young athletes. Unlike some superstar athletes I’ve worked with, the refugee athletes ran themselves into a genuine sweat over all kinds of terrain. Their good humor and positive attitude never failing them. It was an inspiring story to shoot and we are proud of the work. Technically we had a crew of two which ballooned to four on some days. But with the reduced numbers came great freedom.”
Supporting the films–including this minute-and-a-half piece–is a photo exhibition featuring portraits shot by the director and DP, on display at the “On Embassy” at the Eight Club London in Moorgate.
The campaign supports the five Athlete Refugee Team athletes who are competing at the World Championships in London.
Client ON-running Agency The Bay 13 Institute, Melbourne, Australia Carlos Furnari, writer. Production Hungry Man London Richard Bullock, director; Matt Buerls, exec producer; Jordan Maddocks, DP. Editorial Adam Spivey, editor. Postproduction The Mill London Dave Ludlam, colorist. Audio David Hill, Brendan@Wave, sound supervisors.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More