Bryan Buckley of production house Hungry Man directed this Nissan Europe spot promoting environmental conservation and starring Margot Robbie, a Best Leading Actress Oscar nominee this year for her tour de force portrayal of Tonya Harding in I, Tonya.
Robbie is seen surfing as others are also out and about enjoying the sun, sand and sea. She notes that ecological change starts with individual decisions–and that the power is in us to affect positive change for this and future generations. One such choice is to drive a zero-emissions electric vehicle like the Nissan Leaf.
Credits
Client Nissan Europe Cédric Ratinaud, communications manager; Xavier Audoin, consumer communications; Andy Francis, joint managing director; Lucy Watts, sr. project director. Production Hungry Man Bryan Buckley, director; Scott Henriksen, DP; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, Jacki Sextro, exec producers; Marian Harkness, head of production; Matt Lefebvre, producer; Mike O’Connor, production supervisor; Mike Curtis, 1st assistant director. Editorial Cosmo Street Tessa Davis, editor. Talent Margot Robbie.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
