Bryan Buckley of production house Hungry Man directed this Nissan Europe spot promoting environmental conservation and starring Margot Robbie, a Best Leading Actress Oscar nominee this year for her tour de force portrayal of Tonya Harding in I, Tonya.
Robbie is seen surfing as others are also out and about enjoying the sun, sand and sea. She notes that ecological change starts with individual decisions–and that the power is in us to affect positive change for this and future generations. One such choice is to drive a zero-emissions electric vehicle like the Nissan Leaf.
Credits
Client Nissan Europe Cédric Ratinaud, communications manager; Xavier Audoin, consumer communications; Andy Francis, joint managing director; Lucy Watts, sr. project director. Production Hungry Man Bryan Buckley, director; Scott Henriksen, DP; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, Jacki Sextro, exec producers; Marian Harkness, head of production; Matt Lefebvre, producer; Mike O’Connor, production supervisor; Mike Curtis, 1st assistant director. Editorial Cosmo Street Tessa Davis, editor. Talent Margot Robbie.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
