Bryan Buckley of production house Hungry Man directed this Nissan Europe spot promoting environmental conservation and starring Margot Robbie, a Best Leading Actress Oscar nominee this year for her tour de force portrayal of Tonya Harding in I, Tonya.
Robbie is seen surfing as others are also out and about enjoying the sun, sand and sea. She notes that ecological change starts with individual decisions–and that the power is in us to affect positive change for this and future generations. One such choice is to drive a zero-emissions electric vehicle like the Nissan Leaf.
Credits
Client Nissan Europe Cédric Ratinaud, communications manager; Xavier Audoin, consumer communications; Andy Francis, joint managing director; Lucy Watts, sr. project director. Production Hungry Man Bryan Buckley, director; Scott Henriksen, DP; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, Jacki Sextro, exec producers; Marian Harkness, head of production; Matt Lefebvre, producer; Mike O’Connor, production supervisor; Mike Curtis, 1st assistant director. Editorial Cosmo Street Tessa Davis, editor. Talent Margot Robbie.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
