Bryan Buckley of production house Hungry Man directed this Nissan Europe spot promoting environmental conservation and starring Margot Robbie, a Best Leading Actress Oscar nominee this year for her tour de force portrayal of Tonya Harding in I, Tonya.
Robbie is seen surfing as others are also out and about enjoying the sun, sand and sea. She notes that ecological change starts with individual decisions–and that the power is in us to affect positive change for this and future generations. One such choice is to drive a zero-emissions electric vehicle like the Nissan Leaf.
Credits
Client Nissan Europe Cédric Ratinaud, communications manager; Xavier Audoin, consumer communications; Andy Francis, joint managing director; Lucy Watts, sr. project director. Production Hungry Man Bryan Buckley, director; Scott Henriksen, DP; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, exec producer/partner; Dan Duffy, Caleb Dewart, Jacki Sextro, exec producers; Marian Harkness, head of production; Matt Lefebvre, producer; Mike O’Connor, production supervisor; Mike Curtis, 1st assistant director. Editorial Cosmo Street Tessa Davis, editor. Talent Margot Robbie.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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