Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.
The whimsical piece was directed by Dan Opsal of Hungry Man for R/GA in Austin, Singapore and Shanghai.
CreditsClient Crocs, Inc. Agency R/GA Austin Jonathan Woytek, executive creative director; Chris Cima, creative director; Dominique Curtis, sr. copywriter, songwriter; Fernando Suarez, sr. art director; Kate Rush Sheehy, group strategy director; Liz Tavera, sr. strategist; Christina Queeney, strategist; Diego De La Maza, director of U.S. content production; Laura Walters, Nick Miller, sr. content producers; Summer Allgyer, content producer/still photography. R/GA Singapore Marianne Whitman, Natasha Angeline, production; Roana Reyes, Scarlett Li (Shanghai); Pei Ling Ho, Jia Ying Goh, Pimwadde “Pim” Lai, creative. Production Hungry Man Dan Opsal, director; Jacki Sextro, Dan Duffy, exec producers; John Barr, DP; Maxwell Orgell, production designer; Eboni Nichols, choreographer, Jess Lee, line producer. Postproduction/VFX Beast Ariel Quintans, editor; Ron Rendon, exec producer; Adrianne Weast, producer. Drew Dela Cruz, Flame artist, sr. online editor. Color Company 3 Bryan Smaller, colorist. Music/Sound Design/Mix Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie Dilullo, exec producer; Dana Nielsen, mix engineer; Rommel Molina, sound designer; Kate Vadnais, mix producer; Vivi Rojas, mix assistant.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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