This spot promoting Hulu features 11 players from the Women’s U.S. Soccer team and Mia Hamm that will run through the Women’s World Cup.
Dave Laden of Hungry Man directed the comedy piece, “Goal Celebration,” for agency Big Family Table in which the women athletes celebrate success on the field by pantomiming being able to watch the game at home on Hulu, underscoring that viewers can access live sports on the platform.
Client Hulu Agency Big Family Table Guto Araki, executive creative director; Will Burroughs, group strategy director; Mary Ellen Duggan, head of production; Lucy Herzog, sr. producer; Eric Manchester, Neal Desai, creative directors; Marcin Markiewicz, sr. copywriter; Vlad Ivangorodsky, sr. art director. Production Hungry Man Dave Laden, director; Dan Duffy, exec producer; Tina Densmore Bell, line producer; Eric Schmidt, DP. Editorial Arcade Editorial Dave Anderson, editor; Glen Montgomery, assistant editor; Damian Stevens, managing director; Crissy DeSimone, exec producer; Christina Matracia, sr. producer. Post/VFX Tribbo Post Bibinho Carvalho, VFX creative director; Erick Buosi, 3D lead artist; Alexandre Takeshi, Helder Alves, 3D modeling; Henrique Freitas, Rod Tebisx, 3D simulation; Tato Carvalho, sr. VFX producer; Rodrigo Pina, sr. Flame artist; Bruno Spinella, Flame artist. Color MPC Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, audio engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Music MassiveMusic Tim Adams, Ben Einziger, creative directors/partner; Kiki McDaniel, exec producer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
