This spot promoting Hulu features 11 players from the Women’s U.S. Soccer team and Mia Hamm that will run through the Women’s World Cup.
Dave Laden of Hungry Man directed the comedy piece, “Goal Celebration,” for agency Big Family Table in which the women athletes celebrate success on the field by pantomiming being able to watch the game at home on Hulu, underscoring that viewers can access live sports on the platform.
Client Hulu Agency Big Family Table Guto Araki, executive creative director; Will Burroughs, group strategy director; Mary Ellen Duggan, head of production; Lucy Herzog, sr. producer; Eric Manchester, Neal Desai, creative directors; Marcin Markiewicz, sr. copywriter; Vlad Ivangorodsky, sr. art director. Production Hungry Man Dave Laden, director; Dan Duffy, exec producer; Tina Densmore Bell, line producer; Eric Schmidt, DP. Editorial Arcade Editorial Dave Anderson, editor; Glen Montgomery, assistant editor; Damian Stevens, managing director; Crissy DeSimone, exec producer; Christina Matracia, sr. producer. Post/VFX Tribbo Post Bibinho Carvalho, VFX creative director; Erick Buosi, 3D lead artist; Alexandre Takeshi, Helder Alves, 3D modeling; Henrique Freitas, Rod Tebisx, 3D simulation; Tato Carvalho, sr. VFX producer; Rodrigo Pina, sr. Flame artist; Bruno Spinella, Flame artist. Color MPC Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, audio engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Music MassiveMusic Tim Adams, Ben Einziger, creative directors/partner; Kiki McDaniel, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
