This spot promoting Hulu features 11 players from the Women’s U.S. Soccer team and Mia Hamm that will run through the Women’s World Cup.
Dave Laden of Hungry Man directed the comedy piece, “Goal Celebration,” for agency Big Family Table in which the women athletes celebrate success on the field by pantomiming being able to watch the game at home on Hulu, underscoring that viewers can access live sports on the platform.
Client Hulu Agency Big Family Table Guto Araki, executive creative director; Will Burroughs, group strategy director; Mary Ellen Duggan, head of production; Lucy Herzog, sr. producer; Eric Manchester, Neal Desai, creative directors; Marcin Markiewicz, sr. copywriter; Vlad Ivangorodsky, sr. art director. Production Hungry Man Dave Laden, director; Dan Duffy, exec producer; Tina Densmore Bell, line producer; Eric Schmidt, DP. Editorial Arcade Editorial Dave Anderson, editor; Glen Montgomery, assistant editor; Damian Stevens, managing director; Crissy DeSimone, exec producer; Christina Matracia, sr. producer. Post/VFX Tribbo Post Bibinho Carvalho, VFX creative director; Erick Buosi, 3D lead artist; Alexandre Takeshi, Helder Alves, 3D modeling; Henrique Freitas, Rod Tebisx, 3D simulation; Tato Carvalho, sr. VFX producer; Rodrigo Pina, sr. Flame artist; Bruno Spinella, Flame artist. Color MPC Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, audio engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Music MassiveMusic Tim Adams, Ben Einziger, creative directors/partner; Kiki McDaniel, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
