This opening film for this year’s Clio Awards pays homage to the resilience and adaptability of the advertising industry.
Alex Gorosh of Hungry Man directed this piece in which a contemporary dance fairy works her magic in the empty offices of the land’s major ad agencies, adapting and transforming herself much as the ad/marketing world had to do in 2020.
Titled Empty Spaces, the film came out of agency We The Wencks and was scored by music/sound house Beacon Street Studios
Client Clio Awards Agency We The Wencks, Brooklyn, NY Production Hungry Man, bicoastal Alex Gorosh, director; Mino Jarjoura, exec producer/managing partner; Caleb Dewart, exec producer; Lauren Lukacsko, line producer; Bri Butler, dancer/choreographer. Editorial Hungry Man RJ Buckley, editor; Franchesca McDowell, post producer. Music/Sound Beacon Street Studios, Venice, Calif. Audio Post Hungry Man RJ Buckley, mixer
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
