Three guys plan an elaborate, comical escape from their office. The goal: to reach the H3 in the parking lot and speed off to fun and adventure.
Credits
Agency: Modernista! | Boston Gary Koepke and Lance Jensen, executive creative directors; Tim Vaccarino, creative director/art director; and Joe Fallon, creative director/copywriter; Charles Wolford, director of broadcast production; Eric Voegele, senior producer Production Company: MJZ Fredrik Bond, director; Janusz Kaminski, DP; Lisa Rich, executive producer; Jay Shapiro, line producer. Shot on location in Chatsworth, Calif. Editorial: Final Cut Rick Russell, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Cedric Nicolas, lead 2-D VFX artist/VFX shoot supervisor; Katrina Salicrup, junior 2-D VFX artist; Neysa Horsburgh, VFX producer; Sue Troyan, head of production; Aaron Kisner, VFX producer. Audio: Soundtrack Recording Group Mike Secher, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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