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    Humanaut Pays Homage To Plants For Organic Juice Suja

    By SHOOTUpdated:No Comments7060 Views

    Creative agency Humanaut, based in Chattanooga, Tenn., has created a new ad campaign for organic juice brand Suja, This marks the brand’s first video production and integrated marketing campaign, with the anthem “Drink Plants” spot being paying homage to the power of plants, celebrating our love for them.

    Directed by Basak Erol of production house Ruffian, the 90-second piece is a speed lesson on plants and photosynthesis that explains how the process–along with Suja’s cold-pressed production–results in pure delicious energy.

    “We wanted to express our collective love for plants by reminding everyone how truly amazing these things are,” said David Littlejohn, Humanaut’s chief creative director. “And as your love for plants grow, so does the desire to get more delicious, organic plants inside your body by chugging some Suja.”

    Credits

    Client Suja Agency Humanaut, Chattanooga, Tenn David Littlejohn, chief creative director/copywriter; Andrew Clark, chief strategist; Tommy Wilson, sr. integrated producer; Dan Jacobs, director of content; Andy Pearson, Liza Behles, creative directors/copywriters; Carrie Warren, designer; Stephanie Gelabert, design director. Production Ruffian Basak Erol, director; Robert Herman, exec producer; Sheila Eisenstein, Jonathan Lee, producers; Jan Prahl, DP; Joey Jenkins, production designer. Postproduction Fancy Rhino Tyler Beasley, editor; Katie Nelson, post producer. Outpost Pictures Chris Tomberlin, colorist.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Basak ErolHumanautRuffian



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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