Creative agency Humanaut, based in Chattanooga, Tenn., has created a new ad campaign for organic juice brand Suja, This marks the brand’s first video production and integrated marketing campaign, with the anthem “Drink Plants” spot being paying homage to the power of plants, celebrating our love for them.
Directed by Basak Erol of production house Ruffian, the 90-second piece is a speed lesson on plants and photosynthesis that explains how the process–along with Suja’s cold-pressed production–results in pure delicious energy.
“We wanted to express our collective love for plants by reminding everyone how truly amazing these things are,” said David Littlejohn, Humanaut’s chief creative director. “And as your love for plants grow, so does the desire to get more delicious, organic plants inside your body by chugging some Suja.”
CreditsClient Suja Agency Humanaut, Chattanooga, Tenn David Littlejohn, chief creative director/copywriter; Andrew Clark, chief strategist; Tommy Wilson, sr. integrated producer; Dan Jacobs, director of content; Andy Pearson, Liza Behles, creative directors/copywriters; Carrie Warren, designer; Stephanie Gelabert, design director. Production Ruffian Basak Erol, director; Robert Herman, exec producer; Sheila Eisenstein, Jonathan Lee, producers; Jan Prahl, DP; Joey Jenkins, production designer. Postproduction Fancy Rhino Tyler Beasley, editor; Katie Nelson, post producer. Outpost Pictures Chris Tomberlin, colorist.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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