A PC user turns maestro thanks to the new HP Touchsmart PC which has a touchscreen feature enabling him to orchestrate all of his computer functions. This live-action/effects spot was produced by Psyop for Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Production Company: Psyop Todd Mueller, Kylie Matulick, directors; Angela Bowen, Neysa Horsburgh, exec producers; Sara Mills, Blythe Dalton, Luisa Murray, producers; Jamie Scott, Aska Otake, lead Flame artists; Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita, TDs. Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, animation; Andy Hara, animation/lighting; Andreas Gebhardt, R&D; Joerg Liebold, Jenn Lee, Chris Hills, Steven Hill, tracking; Leslie Chung, David Marte, Alejandro Monzon, roto; Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders, Jake Sargent, Ron Kurwin, design; Josh Wiesenfield, storyboards. Editorial: Psyop Cass Vanini, Brett Goldberg, Brett Nicholetti, editors. Sound Design: 740 Sound Design Eddie Kim, sound designer; Scott Ganary, executive producer. Audio: Sound Lounge Philip Loeb, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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