In this animated spot, two guys in a “Sniper Tower” underestimate the fun of blowing up something despite there being no military strategic value to do so. The gents think they’re safe until a ship fires on the tower. It seems the aggressors have discovered that despite their being no strategic justification, it’s a hoot to blow things up–underscoring the strategy of being aggressive when playing and competing in the mobile game Boom Beach.
Kirk Kelley of multi-disciplinary animation studio HouseSpecial served as director and creative director on the spot for agency Barton F. Graf 9000.
Credits
Client Supercell Agency Barton F. Graf 9000 Gerry Graf, founder/chief creative officer; Ian Reichenthal, partner/executive creative director; Matty Smith, Joey Ianno, creative directors; Josh Morse, head of integrated production; Cameron Farrell, producer; Sean Staley, strategy director. Production HouseSpecial Kirk Kelley, creative director/director; Lourri Hammack, president/EP; Karly Chambers, line producer; Alan Cook, art director; Cam Williams, editor; Rex Carter, Flame artist; Patrick Van Pelt, technical director; Greg Kyle, animation lead; Karl Richter, VFX lead; Matt Reslier, lighting lead; John Corbett, compositing lead. Audio Heard City Keith Reynaud, audio engineer. Sound Design Trinitite Brian Emrich, sound designer. Music Butter Music & Sound
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
