In this animated spot, two guys in a “Sniper Tower” underestimate the fun of blowing up something despite there being no military strategic value to do so. The gents think they’re safe until a ship fires on the tower. It seems the aggressors have discovered that despite their being no strategic justification, it’s a hoot to blow things up–underscoring the strategy of being aggressive when playing and competing in the mobile game Boom Beach.
Kirk Kelley of multi-disciplinary animation studio HouseSpecial served as director and creative director on the spot for agency Barton F. Graf 9000.
Credits
Client Supercell Agency Barton F. Graf 9000 Gerry Graf, founder/chief creative officer; Ian Reichenthal, partner/executive creative director; Matty Smith, Joey Ianno, creative directors; Josh Morse, head of integrated production; Cameron Farrell, producer; Sean Staley, strategy director. Production HouseSpecial Kirk Kelley, creative director/director; Lourri Hammack, president/EP; Karly Chambers, line producer; Alan Cook, art director; Cam Williams, editor; Rex Carter, Flame artist; Patrick Van Pelt, technical director; Greg Kyle, animation lead; Karl Richter, VFX lead; Matt Reslier, lighting lead; John Corbett, compositing lead. Audio Heard City Keith Reynaud, audio engineer. Sound Design Trinitite Brian Emrich, sound designer. Music Butter Music & Sound
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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