In this animated spot, two guys in a “Sniper Tower” underestimate the fun of blowing up something despite there being no military strategic value to do so. The gents think they’re safe until a ship fires on the tower. It seems the aggressors have discovered that despite their being no strategic justification, it’s a hoot to blow things up–underscoring the strategy of being aggressive when playing and competing in the mobile game Boom Beach.
Kirk Kelley of multi-disciplinary animation studio HouseSpecial served as director and creative director on the spot for agency Barton F. Graf 9000.
Credits
Client Supercell Agency Barton F. Graf 9000 Gerry Graf, founder/chief creative officer; Ian Reichenthal, partner/executive creative director; Matty Smith, Joey Ianno, creative directors; Josh Morse, head of integrated production; Cameron Farrell, producer; Sean Staley, strategy director. Production HouseSpecial Kirk Kelley, creative director/director; Lourri Hammack, president/EP; Karly Chambers, line producer; Alan Cook, art director; Cam Williams, editor; Rex Carter, Flame artist; Patrick Van Pelt, technical director; Greg Kyle, animation lead; Karl Richter, VFX lead; Matt Reslier, lighting lead; John Corbett, compositing lead. Audio Heard City Keith Reynaud, audio engineer. Sound Design Trinitite Brian Emrich, sound designer. Music Butter Music & Sound
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
