Part of a yearlong celebration just initiated to commemorate the 75th anniversary of M&M’S, this music video titled “Candyman” is a modern remix of Sammy Davis Jr.’s The Candy Man song (1972).
The song was recreated by singer Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S. The entire song can be found on iTunes and Spotify and is accompanied by this full music video that can be found on Zedd’s Vevo channel. A :60 second version debuted during the season premiere of NBC’s The Voice on Monday (2/29).
The video was directed by Stylewar of production house Smuggler, with graphics/VFX from House Special, for BBDO New York. Kirk Kelley of House Special was animation director.
The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.
Credits
Client Mars/M&Ms Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Tim Bayne, executive creative director; Amy Wertheimer, group executive producer; Annie Dietz, producer; Melissa Chester, executive music producer; Kelly Saucier, art director; Casey Vagianos, writer. Celebrity Talent, Music Licensing, and IP Rights Acquisition Brad Sheehan/The Marketing Arm. Music/Sound Modern remix of Sammy Davis Jr.'s "The Candy Man" song. Zedd, EDM artist and producer; Aloe Blacc, singer. Production Smuggler Stylewar, director; Allison Kunzman, exec producer; Brian Etting, line producer; Chris Soos, DP. Editorial Arcade Edit Jen Dean, editor; Sila Soyer, exec producer; Fanny Cruz, producer; Dan Gutterman, Andrew Balasia, assistant editors. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Animation/VFX House Special Rex Carter, Flame artist; Zilpha Yost, sr. producer; Natali Torres, production coordinator; Kirk Kelley, animation director; Lourri Hammack, exec producer. Audio Post Sound Lounge Tom Jucarone, engineer; Kate Albers, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
