Part of a yearlong celebration just initiated to commemorate the 75th anniversary of M&M’S, this music video titled “Candyman” is a modern remix of Sammy Davis Jr.’s The Candy Man song (1972).
The song was recreated by singer Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S. The entire song can be found on iTunes and Spotify and is accompanied by this full music video that can be found on Zedd’s Vevo channel. A :60 second version debuted during the season premiere of NBC’s The Voice on Monday (2/29).
The video was directed by Stylewar of production house Smuggler, with graphics/VFX from House Special, for BBDO New York. Kirk Kelley of House Special was animation director.
The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.
CreditsClient Mars/M&Ms Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Tim Bayne, executive creative director; Amy Wertheimer, group executive producer; Annie Dietz, producer; Melissa Chester, executive music producer; Kelly Saucier, art director; Casey Vagianos, writer. Celebrity Talent, Music Licensing, and IP Rights Acquisition Brad Sheehan/The Marketing Arm. Music/Sound Modern remix of Sammy Davis Jr.'s "The Candy Man" song. Zedd, EDM artist and producer; Aloe Blacc, singer. Production Smuggler Stylewar, director; Allison Kunzman, exec producer; Brian Etting, line producer; Chris Soos, DP. Editorial Arcade Edit Jen Dean, editor; Sila Soyer, exec producer; Fanny Cruz, producer; Dan Gutterman, Andrew Balasia, assistant editors. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Animation/VFX House Special Rex Carter, Flame artist; Zilpha Yost, sr. producer; Natali Torres, production coordinator; Kirk Kelley, animation director; Lourri Hammack, exec producer. Audio Post Sound Lounge Tom Jucarone, engineer; Kate Albers, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More