Part of a yearlong celebration just initiated to commemorate the 75th anniversary of M&M’S, this music video titled “Candyman” is a modern remix of Sammy Davis Jr.’s The Candy Man song (1972).
The song was recreated by singer Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S. The entire song can be found on iTunes and Spotify and is accompanied by this full music video that can be found on Zedd’s Vevo channel. A :60 second version debuted during the season premiere of NBC’s The Voice on Monday (2/29).
The video was directed by Stylewar of production house Smuggler, with graphics/VFX from House Special, for BBDO New York. Kirk Kelley of House Special was animation director.
The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.
Credits
Client Mars/M&Ms Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Tim Bayne, executive creative director; Amy Wertheimer, group executive producer; Annie Dietz, producer; Melissa Chester, executive music producer; Kelly Saucier, art director; Casey Vagianos, writer. Celebrity Talent, Music Licensing, and IP Rights Acquisition Brad Sheehan/The Marketing Arm. Music/Sound Modern remix of Sammy Davis Jr.'s "The Candy Man" song. Zedd, EDM artist and producer; Aloe Blacc, singer. Production Smuggler Stylewar, director; Allison Kunzman, exec producer; Brian Etting, line producer; Chris Soos, DP. Editorial Arcade Edit Jen Dean, editor; Sila Soyer, exec producer; Fanny Cruz, producer; Dan Gutterman, Andrew Balasia, assistant editors. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Animation/VFX House Special Rex Carter, Flame artist; Zilpha Yost, sr. producer; Natali Torres, production coordinator; Kirk Kelley, animation director; Lourri Hammack, exec producer. Audio Post Sound Lounge Tom Jucarone, engineer; Kate Albers, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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