Supercell and Barton F Graf launched an animated film, produced by House Special, for Supercell’s Boom Beach that features the game’s original villain, Lt. Hammerman, who leads the Blackguard Army.
Barton created the film about Hammerman’s loneliness and search for friends with the only logical solution: a big, animated song and dance number complete with over the top dance routine, flamethrowers and the singing voice of a Broadway star.
The film launched to promote Supercell’s new in-game feature that lets players design bases for Lt. Hammerman called the Blackguard Base builder. But why would players want to design bases for the very army they’re supposed to defeat? And why would Lt. Hammerman invite players to help him? Because the life of an evil super villain is super lonely, that’s why.
Kirk Kelley of House Special directed “It’s Lonely At The Top.”
Credits
Client Supercell/Boom Beach Agency Barton F Graf Production/Animation House Special, Portland, Ore. Kirk Kelley, creative dir./director; Karly Richter, producer; Lourri Hammock, exec producer; Cam Wiliams, editor; Rex Carter, Flame artist; Tim Price, storyboard artist; Alan Cook, environment designer, matte painter; Greg Kyle, animation lead; Beavan Blocker, Josh Look, animators; Karl Richter, VFX lead; Patrick VanPelt, TD; Kendra Phillips, modeling artist; Nikie Monteleone, texture artist, set dresser; Jose Diaz, set dresser/VFX; Matt Reslier, Isaiah Palmer, ltg. aratists; John Lally, rigger; John Corbett, compositor. (Toolbox: Maya, Nuke, Houdini, Mari, Flame, Photoshop, Shotgun). Music Butter Music & Sound Andrew Sherman, composer; Kristin Kuriashi, producer; Ian Jeffreys, exec producer. Audio Post Heard City Evan Mangiamele, engineer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
