Supercell and Barton F Graf launched an animated film, produced by House Special, for Supercell’s Boom Beach that features the game’s original villain, Lt. Hammerman, who leads the Blackguard Army.
Barton created the film about Hammerman’s loneliness and search for friends with the only logical solution: a big, animated song and dance number complete with over the top dance routine, flamethrowers and the singing voice of a Broadway star.
The film launched to promote Supercell’s new in-game feature that lets players design bases for Lt. Hammerman called the Blackguard Base builder. But why would players want to design bases for the very army they’re supposed to defeat? And why would Lt. Hammerman invite players to help him? Because the life of an evil super villain is super lonely, that’s why.
Kirk Kelley of House Special directed “It’s Lonely At The Top.”
Credits
Client Supercell/Boom Beach Agency Barton F Graf Production/Animation House Special, Portland, Ore. Kirk Kelley, creative dir./director; Karly Richter, producer; Lourri Hammock, exec producer; Cam Wiliams, editor; Rex Carter, Flame artist; Tim Price, storyboard artist; Alan Cook, environment designer, matte painter; Greg Kyle, animation lead; Beavan Blocker, Josh Look, animators; Karl Richter, VFX lead; Patrick VanPelt, TD; Kendra Phillips, modeling artist; Nikie Monteleone, texture artist, set dresser; Jose Diaz, set dresser/VFX; Matt Reslier, Isaiah Palmer, ltg. aratists; John Lally, rigger; John Corbett, compositor. (Toolbox: Maya, Nuke, Houdini, Mari, Flame, Photoshop, Shotgun). Music Butter Music & Sound Andrew Sherman, composer; Kristin Kuriashi, producer; Ian Jeffreys, exec producer. Audio Post Heard City Evan Mangiamele, engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
