Leo Burnett, Toronto, teamed with director Peter Sluszka of the Hornet studio on this stop motion piece marking Amazon’s 2nd annual Prime Day (July 12), a global, mid-year shopping holiday for its Prime customers to receive online deals.
Sluszka and his team of artists handcrafted a city made of Amazon’s well-known cardboard boxes. Utilizing in-camera, stop-motion techniques, the spot–titled "High/Low"–explores a whimsical yet contemporary metropolis with cardboard as its brick and mortar. The paper craft visuals extend to the cars, landmarks and even the people, all connected by the Amazon pins showing the range of the brand’s services and deals. The end result is a blend of storytelling and artistry, proving that sometimes it’s okay to think inside the box.
Credits
Client Amazon Agency Leo Burnett Toronto Sean Ganann, creative director; Franca Piacente, SVP, executive producer; Chris Brown, art director; Jennifer Smith, copywriter; Laurie Filgiano, producer. Production Hornet Peter Sluszka, director; Zack Kortright, exec producer; Anna Lauren Farrell, producer; Joel Kretschman, line producer; Anita Chao, editor; Sang-Jin Bae, supervising TD; Anna Bron, Stevie Lewis, Mike Luzzi, design (characters & props); Patrick O’Keefe, design (backgrounds); Ivan Abel, DP; Anthony Jacques, Richard Coppola, motion control operators; Tim McDonald, art director; Peter Erickson, Ben Kress, Samantha Smith, Maxwell Sorensen, Melissa Chow, Janet Kim O’Sullivan, Matt Christensen, Arielle Casale, Illya Smelansky, Hillary Barton, Laura Noveck, Kelsey Knight Mohr, Michael Lawrence, Royal Jarmon, Matt McGlade, Kelsey Brewer, Madow Tsai, fabricators; Tom Gasek, Matt Somma, Matt Christensen, Maxwell Sorensen, Zack Williams, Adam Pierce, animators; Kelsey Brewer, Madow Tsai, assistant animator; Carlos Ancalmo, storyboards; Craig Kohlmeyer, CG lead; Doug Litos, previz; Bogdan Mihajlovic, tracking & modeling; Ted Wiggin, lead compositor; John Harrison, Xiaoxiao Tang, Craig Nowicki, Peter Fink, compositors; Michael Yetter, gaffer; Chris Clarke, BB electric; Jarrod Kloiber, 3rd electric; Jeremy Rodriguez, key grip; Rick Morrison, 2nd grip; Justin Wolfson, 3rd grip. (Toolbox: primarily stop motion with a touch of After Effects and Maya). Zung Studios Kerry Coutu, additional fabrication Audio Grayson Matthew Tom Westin, director; Bridget Flynn, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
