Hornet directors Dan & Jason create a “Wonderfilled” tale, titled “Ode To Hockey Rituals,” for Oreo and FCB Toronto. The charming narrative tells the story of hockey fanatics and their funny superfan rituals, from unwashed jerseys and unshaven jaw lines to synchronized Oreo eating.
Agency is FCB Toronto.
Client Mondelez/Oreo Agency FCB Toronto Jon Flannery, chief creative officer; Jeff Hilts, VP, creative director; Dave Delibato, sr. writer; Trish Cranor, Tony DeSousa, producers. Animation Production Hornet Dan & Jason, directors; Michael Feder, exec producer; Greg Bedard, head of production; Marty Geren, producer; Sean Lattrell, storyboard artist/animator; Anita Chao, editor; Mike Luzzi, lead animator; Stevie Lewis, lead designer; Efrain Cintron, Angela Devito, Natalie Lebarre, Frank Summers, Marc Pecararo, animators; David Hill, lead compositor/lighting & rendering/texturer/camera; Richard Kim, compositor/modeler/texturer/lighting & rendering/camera/pre-viz/CG layout artist; Peter Fink, compositor.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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