Droga5 and the Hornet studio teamed on this spot titled “Sizzle Film” for Motorola, creating an animation/live-action mixed media adventure to promote the new Moto G phone.
To create the mixed media piece, which was directed by Hornet’s Yves Geleyn, the team utilized a live set to help create a familiar and tactile scenario before giving way to the 2D hero as she dives into her wanderlust dream world. Projected animation, synced to a motion control turntable, was choreographed with precision to the tabletop as it spun in a clockwise rotation. The live action elements nimbly integrate into the background as the animated environment transforms between scenes. Clean lines, dynamic imagery and a saturated color palette highlight the phone’s capabilities while a highly graphic yet gentle design scheme guides the overall tone.
“Behind the scenes was pretty technical,” Geleyn said. “Creating animation to project onto a surface, but also have it interact with objects on that surface, on a moving, live set, and use physical lighting—that took some figuring out. But the spot itself was light and playful, and it made the idea behind it really cohesive.”
Credits
Client Motorola Agency Droga5, New York David Droga, creative chairman; Neil Heymann, executive creative director; Hannes Ciatti, John McKelvey, creative directors; Martins Zelcs, Conor Hagan, art directors; Bryan Stokley, Matt McCarron, copywriters; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Juliana Montgomery, sr. broadcast producer. Production Hornet, New York Yves Geleyn, director; Hana Shimizu, exec producer; Greg Bedard, head of production; Desiree Stavracos, producer; Ivan Abel, DP; Bill Moore, storyboard artist; Anita Chao, editor; Mike Luzzi, lead editor; Anna Bron, Oren Haskins, lead designer; Arman Matin, VFX supervisor; Gabe Askew, lead CG, modeler, texturer, lighting & rendering, camera, pre-viz; Lee Gingold, lead compositor; Tedd Wiggnin, John Mattiuzzi, Casey Follen, compositors; Lee Gingold, camera. Audio Sound Lounge, New York Tom Jucarone, partner/mixer/sound designer; Marshall Grupp, partner/sound designer; Mike Gullo, sr. producer. Music Supervision Sync and Swim, NY Chip Herter, music supervisor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
