Droga5 and the Hornet studio teamed on this spot titled “Sizzle Film” for Motorola, creating an animation/live-action mixed media adventure to promote the new Moto G phone.
To create the mixed media piece, which was directed by Hornet’s Yves Geleyn, the team utilized a live set to help create a familiar and tactile scenario before giving way to the 2D hero as she dives into her wanderlust dream world. Projected animation, synced to a motion control turntable, was choreographed with precision to the tabletop as it spun in a clockwise rotation. The live action elements nimbly integrate into the background as the animated environment transforms between scenes. Clean lines, dynamic imagery and a saturated color palette highlight the phone’s capabilities while a highly graphic yet gentle design scheme guides the overall tone.
“Behind the scenes was pretty technical,” Geleyn said. “Creating animation to project onto a surface, but also have it interact with objects on that surface, on a moving, live set, and use physical lighting—that took some figuring out. But the spot itself was light and playful, and it made the idea behind it really cohesive.”
Credits
Client Motorola Agency Droga5, New York David Droga, creative chairman; Neil Heymann, executive creative director; Hannes Ciatti, John McKelvey, creative directors; Martins Zelcs, Conor Hagan, art directors; Bryan Stokley, Matt McCarron, copywriters; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Juliana Montgomery, sr. broadcast producer. Production Hornet, New York Yves Geleyn, director; Hana Shimizu, exec producer; Greg Bedard, head of production; Desiree Stavracos, producer; Ivan Abel, DP; Bill Moore, storyboard artist; Anita Chao, editor; Mike Luzzi, lead editor; Anna Bron, Oren Haskins, lead designer; Arman Matin, VFX supervisor; Gabe Askew, lead CG, modeler, texturer, lighting & rendering, camera, pre-viz; Lee Gingold, lead compositor; Tedd Wiggnin, John Mattiuzzi, Casey Follen, compositors; Lee Gingold, camera. Audio Sound Lounge, New York Tom Jucarone, partner/mixer/sound designer; Marshall Grupp, partner/sound designer; Mike Gullo, sr. producer. Music Supervision Sync and Swim, NY Chip Herter, music supervisor.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
