In effort to spread awareness about energy concerns in the Canadian province of New Brunswick, Hornet director Yves Geleyn teamed up with agency MacLAREN McCANN to tell the charming story of how a local man and his dog discovered a way to conserve electricity.
The animated 90-second video is titled “Cranks & Gulps.”
Client New Brunswick Power Agency MacLAREN McCANN, Toronto Sean Davison, creative director; Marc Melanson, group creative director/art director; Scott McKay, writer; Jacqueline Bellmore, producer. Production Hornet Inc. Yves Geleyn, director; Jan Stebbins, exec producer; Desiree Stavracos, producer; Tony Maki, storyboard artist; Anita Chao, editor; Mark Pecoraro, lead animator; Oren Haskins, lead designer; Sylvia Apostol, lead CG, lead compositor, texturer, modeler, rigger, lighting & rendering, camera, pre-viz, CG layout artist; Lindsey Mayer-Beug, designer; Peter Fink, Stephanie Andreou, Ted Wiggin, John Harrison, compositors. Music/Sound Design Grayson Matthews
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
