This stop-motion spot for Dunkin’ shows what National Hockey League (NHL) stars David Pastrลรกk of the Boston Bruins and T.J. Oshie of the Washington Capitals would look like as bubble hockey arcade figurines.
Titled “Empty Net,” the ad–directed by Peter Sluszka of Hornet for BBDO New York–takes us onto the surface of the classic bubble hockey arcade game with Pastrลรกk and Oshie, highlighting some of the hilarious predicaments unique to the nostalgic game.
This is Dunkin’s first-ever stop-motion work. Hornet and BBDO NY went to great lengths to make the players come to life, a creative alternative to getting the players together during quarantine. For example, the design teams developed nearly two dozen different, hand-painted heads for both Pastrลรกk and Oshie to bring their personal characteristics and facial expressions to life–with each shot taking approximately six to eight hours to film to tell the story in a realistic way.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, Brian Pinkley, creative directors; Diane Hill, EVP, group executive producer; Mike Woodall, sr. producer; Julia Millison, sr. music producer. Production Hornet Peter Sluszka, director; Hana Shimizu, managing director; Karen Lawler, head of production; Kristin Labriola, head of creative development; Dez Stavracos, production supervisor; Trever Stewart, producer; Riley Spencer, associate producer; Sean Lattrell, storyboard artist; Cat Rao, character designer; Jennifer Ely, design exploration; Joel Kretschman, stop motion line producer; Ivan Abel, DP; John Harrison, VFX supervisor & lead compositor; Richard Coppola, motion control operator; Tim McDonald, art director; Peter Erickson, Maxwell Sorensen, Mikail Ekiz, Illya Smelansky, Camille Labarre, David Assel, Ben Kress, Nico Benenati, Argon Props, fabricators; Mikail Ekiz, Matt Somma, Maxwell Sorensen, animators; Sandra White, food stylist; Guilherme Ferreirinha, Xiaoxiao Tan, Ted Wiggin, compositors; Anita Chao, sr. editor; Minseok Kim, assistant editor; Lotty Vigue, production coordinator (Toolbox: Dragonframe, After Effects) Color Honest Labor Color Shawn King, colorist; Alex Rochinski, color producer. Sound Sound Lounge Rob DiFondi, audio mixer; Marshall Grupp, sound designer; Lauren Mullen, sr. producer. Manufacturing Partner Home Arcade Games.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
