Big Foote Music & Sound scored this spot which humorously contrasts the perspectives of race car driver Mario Andretti and a passenger as they speed about in the same vehicle. Timothy Kendall of Drive Thru directed for agency RPA.
Agency: RPA Santa Monica, Calif., Jason Sperling, group creative director; Damian Fraticelli, associate creative director/writer; Antonio Marcato, sr. art director; Frances Wall, producer. Production Company: Drive Thru Timothy Kendall, director. Editorial: Union Editorial Matt Chesse, editor Music: Big Foote Jeremy Turner, composer; Matt Hauser, sound designer Audio: Margarita Mix Paul Hurtubise, mixer.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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