Big Foote Music & Sound scored this spot which humorously contrasts the perspectives of race car driver Mario Andretti and a passenger as they speed about in the same vehicle. Timothy Kendall of Drive Thru directed for agency RPA.
Agency: RPA Santa Monica, Calif., Jason Sperling, group creative director; Damian Fraticelli, associate creative director/writer; Antonio Marcato, sr. art director; Frances Wall, producer. Production Company: Drive Thru Timothy Kendall, director. Editorial: Union Editorial Matt Chesse, editor Music: Big Foote Jeremy Turner, composer; Matt Hauser, sound designer Audio: Margarita Mix Paul Hurtubise, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More