As a Honda makes it way down a road, the grooves on the thoroughfare play a tune, providing a musical accompaniment to the fun of driving a Honda. Lance Acord of Park Pictures directed this spot, with sound design by Ken Dahlinger of Frameworks, and audio mixing by Nathan Dubin of Margarita Mix for agency RPA.
Credits
Agency: RPA Santa Monica, Calif., David Smith, executive creative director; Joe Baratelli, Pat Mendelson, creative directors; Adam Lowrey, senior copywriter; Laura Hausman, art director; Gary Paticoff, executive producer. Production Company: Park Pictures Lance Acord, director/DP. Jackie Kelman Bisbee, executive producer; Mary Ann Marino, producer; Ahnee Boyce, associate producer. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Ryan Delk, assistant editor. Postproduction: A52 Audio: Margarita Mix Nathan Dubin, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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