Smith & Foulkes of Nexus London directed this spot which shows how various models of Honda automobiles literally helped spawn the creation of the new Honda HR-V Crossover.
Nexus teamed with London-based Time Based Arts and Acme Digital Content on the visual effects tour de force for ad agency RPA in Santa Monica, Calif.
Music/sound house was Squeak E. Clean Productions, Los Angeles.
Client Honda Visual Effects/Animation: Nexus, London Smith & Foulkes, directors; Time Based Arts, London; Chris Wood, Sam Osbourne, animators; Mike Skrgatic, James Allen, Sheldon Gardner, Flame artists; Ben Cantor, Mike Battcock, Kristoffer Andersson, Poul Resen Steenstrup, Eva Kuehlmann, Simon Goodchild, 3D artists; Simone Grattarola, additional grade. Acme Digital Content, London; Kevin Malling, Brandon Acree, Tyson Hill, John Wang, vehicle scanning & modeling(Toolbox: XSi, Maya, Flame, Flare Smoke, Resolve) Agency: RPA, Santa Monica, Calif. Production: Nexus, London Smith & Foulkes, directors. Music/Sound Squeak E Clean Productions, Inc., Los Angeles, music supervision; Licensed music track: “Gonna Build A Mountain,” composed by Leslie Bricusse and Anthony Newley, performed by Sammy Davis Jr. (Rhino Entertainment Company, A Warner Music Group Co.) Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant mixer; Susie Boyajan, executive producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
