Smith & Foulkes of Nexus London directed this spot which shows how various models of Honda automobiles literally helped spawn the creation of the new Honda HR-V Crossover.
Nexus teamed with London-based Time Based Arts and Acme Digital Content on the visual effects tour de force for ad agency RPA in Santa Monica, Calif.
Music/sound house was Squeak E. Clean Productions, Los Angeles.
Client Honda Visual Effects/Animation: Nexus, London Smith & Foulkes, directors; Time Based Arts, London; Chris Wood, Sam Osbourne, animators; Mike Skrgatic, James Allen, Sheldon Gardner, Flame artists; Ben Cantor, Mike Battcock, Kristoffer Andersson, Poul Resen Steenstrup, Eva Kuehlmann, Simon Goodchild, 3D artists; Simone Grattarola, additional grade. Acme Digital Content, London; Kevin Malling, Brandon Acree, Tyson Hill, John Wang, vehicle scanning & modeling(Toolbox: XSi, Maya, Flame, Flare Smoke, Resolve) Agency: RPA, Santa Monica, Calif. Production: Nexus, London Smith & Foulkes, directors. Music/Sound Squeak E Clean Productions, Inc., Los Angeles, music supervision; Licensed music track: “Gonna Build A Mountain,” composed by Leslie Bricusse and Anthony Newley, performed by Sammy Davis Jr. (Rhino Entertainment Company, A Warner Music Group Co.) Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant mixer; Susie Boyajan, executive producer
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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