This trip takes us from one era to the next as we see the evolution of the Honda Accord over the years. Fashion, music and visuals from one time period to the next flash before our eyes–as does the stylish development of the Accord, culminating in the all new Honda automobile.
Pascal Heiduck of Contrast Eye directed this piece for agency MUSE USA, with music and sound from Shindig, and audio post done at Lime Studios.
Music/Sound: Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, head of production; Dan Hart, music editor. Audio Post: Lime Studios, Santa Monica, Calif. Sam Casas, mixer Agency: MUSE USA, Santa Monica, Calif. Production: Contrast Eye, Venice, Calif. Pascal Heiduck, director
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
