This trip takes us from one era to the next as we see the evolution of the Honda Accord over the years. Fashion, music and visuals from one time period to the next flash before our eyes–as does the stylish development of the Accord, culminating in the all new Honda automobile.
Pascal Heiduck of Contrast Eye directed this piece for agency MUSE USA, with music and sound from Shindig, and audio post done at Lime Studios.
CreditsMusic/Sound: Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, head of production; Dan Hart, music editor. Audio Post: Lime Studios, Santa Monica, Calif. Sam Casas, mixer Agency: MUSE USA, Santa Monica, Calif. Production: Contrast Eye, Venice, Calif. Pascal Heiduck, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More