A sliver car is the sole presence on the road as it drives out of an ally on a dark night. A voiceover says, “The one that started it all is about to get it started again.” The driver’s finger turns music on in the car and the city simultaneously comes alive. There are people dancing in the street to the hip-hop beat and the city lights up. It is revealed by camera angles that the car is a Honda, and the words “civic nation” glide over the car.
Credits
Agency: Muse Cordero Chen & Partners Creative Directors, Michael whitlow, Wilky Lau; Associate Creative Director/Copywriter, Chase Conerly; Associate Creative Director/Art Director , Alfonso Covarrubias; Executive Producer, Sharon Jones VonHulsebus Production Company: Cinelande Director, Jean Marc Pich�; Edecutive Producer, Sylve Dub�; Producer, Fr�d�ric Desproges Editorial: rOOm Editor, Jeff Selis; Assistant Editor, Dan Metzler, Matt Rittorno Postproduction: rOOm Editor, Jeff Selis; Assistant Editor, Dan Metzler, Matt Rittorno; Online Artist, Bill Pollock; Effects Artist/Supervisor, John Musumeci; Effects Armajo, Gizmo Rivera; Sound Designer/Mixer, Brandon Toh; Music Producer, Robin Nixon; Producer, Jason Barager; Producer/ rep, Christine Havercroft Visual Effects: rOOm Online Artist, Bill Pollock; Effects Artist/ Supervisor, John Musumeci; Effects Artist, Spencer Armajo, Gizmo Rivera Music: Human Music Production Human/ Los Angeles, CA Sound Design: rOOm Sound Desi
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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