This short film introduces us to Honda’s heartwarming Project Courage initiative which brings unexpected joy and smiles to children who are hospital patients. Project Courage entails the deployment of Shogo, an electric ride-on vehicle for kid patients to help ease their stress and anxiety as they are transported throughout their hospital stay.
Shogo has been a true labor of love for Honda associates; it was exclusively designed and developed in-house by Honda engineers and currently in-use at Children’s Health of Orange County (CHOC).
The short was directed by Justin Mashouf and Emelie Claxton via production company Helium for agency RPA. A :60 version of the long-form video will air during the Rose Parade on New Year’s Day.
Credits
Client Honda Agency RPA Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, VP/group creative director; Sarah May Bates, VP/creative director; Matthew Pullen, Jon Murray, associate creative directors; Juarez Rodriguez Sr., sr. art director; Marcos Batelho, sr. copywriter; Gary Paticoff, EVP/chief production officer; Selena Pizarro, SVP/director of video production; Jenn Pearse, freelance sr. producer; Whitney Young, sr. producer; Sill Conover, video production coordinator. Production/Editorial/Finishing Company Helium Justin Mashouf, Emelie Claxton, directors; Josh Hamilton, exec producer; Daniel Ott, producer; Justin Mashouf, Wendy Sandoval, editors; Robert Curreri, colorist; Spencer Sanchez, motion graphic artist; Alaine Caudle, motion graphic artist. Audio Post Lime Studios Dave Wagg, audio engineer; Matthew Conzelmann, assistant audio engineer; Susie Boyajan, exec producer. Special thanks to Children’s Health of Orange County.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
