This short film introduces us to Honda’s heartwarming Project Courage initiative which brings unexpected joy and smiles to children who are hospital patients. Project Courage entails the deployment of Shogo, an electric ride-on vehicle for kid patients to help ease their stress and anxiety as they are transported throughout their hospital stay.
Shogo has been a true labor of love for Honda associates; it was exclusively designed and developed in-house by Honda engineers and currently in-use at Children’s Health of Orange County (CHOC).
The short was directed by Justin Mashouf and Emelie Claxton via production company Helium for agency RPA. A :60 version of the long-form video will air during the Rose Parade on New Year’s Day.
Credits
Client Honda Agency RPA Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, VP/group creative director; Sarah May Bates, VP/creative director; Matthew Pullen, Jon Murray, associate creative directors; Juarez Rodriguez Sr., sr. art director; Marcos Batelho, sr. copywriter; Gary Paticoff, EVP/chief production officer; Selena Pizarro, SVP/director of video production; Jenn Pearse, freelance sr. producer; Whitney Young, sr. producer; Sill Conover, video production coordinator. Production/Editorial/Finishing Company Helium Justin Mashouf, Emelie Claxton, directors; Josh Hamilton, exec producer; Daniel Ott, producer; Justin Mashouf, Wendy Sandoval, editors; Robert Curreri, colorist; Spencer Sanchez, motion graphic artist; Alaine Caudle, motion graphic artist. Audio Post Lime Studios Dave Wagg, audio engineer; Matthew Conzelmann, assistant audio engineer; Susie Boyajan, exec producer. Special thanks to Children’s Health of Orange County.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
