This short film introduces us to Honda’s heartwarming Project Courage initiative which brings unexpected joy and smiles to children who are hospital patients. Project Courage entails the deployment of Shogo, an electric ride-on vehicle for kid patients to help ease their stress and anxiety as they are transported throughout their hospital stay.
Shogo has been a true labor of love for Honda associates; it was exclusively designed and developed in-house by Honda engineers and currently in-use at Children’s Health of Orange County (CHOC).
The short was directed by Justin Mashouf and Emelie Claxton via production company Helium for agency RPA. A :60 version of the long-form video will air during the Rose Parade on New Year’s Day.
Credits
Client Honda Agency RPA Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, VP/group creative director; Sarah May Bates, VP/creative director; Matthew Pullen, Jon Murray, associate creative directors; Juarez Rodriguez Sr., sr. art director; Marcos Batelho, sr. copywriter; Gary Paticoff, EVP/chief production officer; Selena Pizarro, SVP/director of video production; Jenn Pearse, freelance sr. producer; Whitney Young, sr. producer; Sill Conover, video production coordinator. Production/Editorial/Finishing Company Helium Justin Mashouf, Emelie Claxton, directors; Josh Hamilton, exec producer; Daniel Ott, producer; Justin Mashouf, Wendy Sandoval, editors; Robert Curreri, colorist; Spencer Sanchez, motion graphic artist; Alaine Caudle, motion graphic artist. Audio Post Lime Studios Dave Wagg, audio engineer; Matthew Conzelmann, assistant audio engineer; Susie Boyajan, exec producer. Special thanks to Children’s Health of Orange County.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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