“Ballooning” is one of three 15 second video ads from the new Ride Ready campaign for the Honda Pilot created by RPA and produced by Smuggler. The humorous spot tells the story of a man in a Pilot who offers a ride to a group of men in a hot air ballon who tell him they’re nude, which provides an amusing shot from the Pilot’s rear view camera. The spot was shot with a PanArri 435 camera with anamorphic primo primes and zooms.
Credits
Agency: RPA Santa Monica, Calif., David Smith, executive creative director; Joe Baratelli, Pat Mendelson, creative directors; Nathan Crow, art director; Eric Helin, copywriter; Nick Rogoff, producer; Bang Phan, Sam Hubbell, interactive art directors; Sheryl Steward, Lauren Smith, interactive copywriters Production Company: Smuggler Randy Krallman, director; Eric Treml, dp; Cory Berg, line producer; Allison Kunzman, executive producer Editorial: Rock, Paper, Scissors Chan Hatcher, editor Sound Design: Framework Sound, Santa Monica Ken Dahlinger, sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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