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    Home Centre, FP7 McCann Dubai Thank Single Moms For Also Doing “A Dad’s Job”

    By SHOOTUpdated:No Comments2548 Views

    Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% of homes in the Middle East do not have a dad (Source: Gallup).

    Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. Many people do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts.

    So in this groundbreaking spot, as the world celebrates Father’s Day on June 21, Home Centre, a leading home retailer in the Middle East, is recognizing single moms who double up as dads. Created by agency FP7 McCann Dubai and produced by Dejavu Dubai, this film titled “A Dad’s Job” has been launched on social media with Home Centre sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day. 

    The film features real-life single moms and their kids as the cast. The spot is being supported by influencers in the Middle East, as well as through initiatives to enable, support and encourage single moms in the region across the year.

    Credits

    Client Home Centre Agency FP7 McCann Oliver Robinson, Fouad Abdel Malak, regional executive creative directors; Tahaab Rais, creative director, copywriter, regional head of strategy; Aunindo Anoop Sen, creative director, copywriter; Bana Salah, art director; Kelly Tomes, copywriter; Maher Dawah, Arabic copywriter. Production Company Dejavu Tahaab Rais, director; Manasvi Gosalia, exec producer; Aeyaz, DP; Pratixa Kanojia, head of production; Kavya Iyer, producer; Rizwan Maple, editor; Bana Salah, 1st AD; Mary Bou Aki, post producer; Jay Wud, composer; Haider Saaby, production coordinator. Music Mango Jam

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Dejavu DubaiFP7 McCann



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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