Procter & Gamble brand Pampers diapers pays homage to midwives and all they do with this clever, moving rendition of "12 Days of Christmas."
Simon Ratigan of production house HLA in London directed “12 Days–Midwives” for Saatchi & Saatchi London.
Credits
Client Procter & Gamble/Pampers Agency Saatchi & Saatchi London Anne O’Neill, producer; Callum Langley, Andy McDonald, Rob Burleigh, creative team. Production HLA, London Simon Ratigan, director; Mike Wells, exec producer;Tim Daukes, producer; Catherine Derry, Eoin McLoughlin, DP. Editorial The Playroom Adam Spivey, editor. Postproduction The Mill Audio Factory Phil Bolland, mixer.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Top Spot of the Week: Dacia, Publicis Conseil, Director Rune Milton Create World of Sand To Celebrate Dakar Rally
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
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