Procter & Gamble brand Pampers diapers pays homage to midwives and all they do with this clever, moving rendition of "12 Days of Christmas."
Simon Ratigan of production house HLA in London directed “12 Days–Midwives” for Saatchi & Saatchi London.
Procter & Gamble brand Pampers diapers pays homage to midwives and all they do with this clever, moving rendition of "12 Days of Christmas."
Simon Ratigan of production house HLA in London directed “12 Days–Midwives” for Saatchi & Saatchi London.
Client Procter & Gamble/Pampers Agency Saatchi & Saatchi London Anne O’Neill, producer; Callum Langley, Andy McDonald, Rob Burleigh, creative team. Production HLA, London Simon Ratigan, director; Mike Wells, exec producer;Tim Daukes, producer; Catherine Derry, Eoin McLoughlin, DP. Editorial The Playroom Adam Spivey, editor. Postproduction The Mill Audio Factory Phil Bolland, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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