The holidays are typically a stressful time for parents, but a truly joyous time for kids, so Saatchi & Saatchi NY and Walmart brought in hypnotist Chris Jones to help adults re-live Christmas from their childhood.
The duo Peking–consisting of Nat Livingston Johnson and Gregory Mitnick–directed this “Holiday Hypnosis” spot via production house Hey Wonderful.
Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Klein, creative director; Cristian Costa, Justin Roth, art directors; Tomas Almuna, copywriter; Derek Peet, jr. copywriter; Thanh Ly, jr. art director; John Doris, head of film; Abe Romano, Matty Yu, producers; Kate Owens, digital director; Preeya Vyas, managing director, digital. Production Hey Wonderful Peking (Nat Livingston Johnson, Gregory Mitnick), director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Scott Lane, line producer; Adam McDaid, DP. Editorial Rock Paper Scissors Noah Benezra, editor; Eve Kornblum, exec producer; Julianne Cort, producer. Color Company 3 Music Future Perfect Music Audio Post Sound Lounge Rob Sayers, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
