The holidays are typically a stressful time for parents, but a truly joyous time for kids, so Saatchi & Saatchi NY and Walmart brought in hypnotist Chris Jones to help adults re-live Christmas from their childhood.
The duo Peking–consisting of Nat Livingston Johnson and Gregory Mitnick–directed this “Holiday Hypnosis” spot via production house Hey Wonderful.
Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Klein, creative director; Cristian Costa, Justin Roth, art directors; Tomas Almuna, copywriter; Derek Peet, jr. copywriter; Thanh Ly, jr. art director; John Doris, head of film; Abe Romano, Matty Yu, producers; Kate Owens, digital director; Preeya Vyas, managing director, digital. Production Hey Wonderful Peking (Nat Livingston Johnson, Gregory Mitnick), director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Scott Lane, line producer; Adam McDaid, DP. Editorial Rock Paper Scissors Noah Benezra, editor; Eve Kornblum, exec producer; Julianne Cort, producer. Color Company 3 Music Future Perfect Music Audio Post Sound Lounge Rob Sayers, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
