Asylum handled the visual effects for this spot out of Arnold New York, which brings us into the joy of a Hershey Kisses chocolate factory. Each Kiss is destined to bring fun and contentment to its ultimate consumer.
Credits
Agency: arnold | New York John Staffen, chief creative officer; Kate Wadia, group creative director/art director; Meghan Williams, copywriter; Nate Guillard, designer; Jennifer Picarelli, sr. producer; Marianne Toniolo, associate producer. Production Company: Kommitted Films Nathan McGuinness, director; Marc Siegel, exec producer; Jodi Fisher, line producer; Dan Mindle, DP. Animation: Asylum Visual Effects Piotr Karwas, animation director; Jason Schugardt, CG supervisor; Paul O’Shea, VFX supervisor; Michael Pardee, exec producer; Mike Hanley, bidding producer; Craig Van Dyke, Michael Warner, animators; Jeff Julian, conceptual designer; Matthew Maude, lead lighter; Brer St. Clari, Dan Abrams, lighters; Jeff Werener, CG producer; Diana Cheng, VFX producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment