Independent French agency Herezie turned out this “Beyond the Sky” campaign for Italian supercar manufacturer Maserati’s Cielo, the new Spyder version of the iconic MC20 model.
In this spot directed by director Alessandra Kila of production company Recom Farmhouse, we see the car being put through its paces seemingly on land and air, conveying a driving performance that is a profound sensory experience.
Client Maserati Agency Herezie Paul Marty, Etienne Renaux, executive creative directors; Raphael Sold, Natan Ritaly, art directors; Tanya Kozlova, head of TV. Production Recom FarmHouse Alessandra Kila, director. Music Manuel Pinhero
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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