This spot helps to launch a NESCAFE Gold campaign across the European region. The U.K. is the first country in the rollout of the โFor the Moments That Matterโ campaign, starting with โThose Few People,โ a 90-second spot for TV, cinemas and online.
Created by Publicis London and Publicis Conseil, the ad features a man on stage addressing the thousands of people heโs met in his lifetime: university friends, people from nights out, co-workers and so onโthe list is endless. But slowly he pares down the audience to a special few who know him best. They come together to share a cup of coffee as the spot ends with the tagline: โNESCAFE Gold. For the Moments that Matter.โ
Directed by Henry Mason via Quad Productions, the commercial was lensed in the Plovdiv Roman theatre in Bulgaria.
Credits
Client NESCAFร Gold Blend Agency Publicis Worldwide, London Bruno Bertelli, chief creative officer; Kike Gutierrez, (Publicis Conseil), Nestele global creative director; Dave Monk, executive creative director; Polina Zabrodskay, creative director; Joshua Norbury, sr. copywriter; Josh Cunningham, copywriter; Victoria Lench, art director; Alastair MacLean (Publicis Conseil), head of strategic planning; Nathalie Levincent, producer. Production Quad Productions Henry Mason, director. Editorial Eric Jacquemin, editor. Postproduction Prodigious Fanny Huguet, postproduction manager. Audio Post Prodigious Sounds Music "Stand By Me"
Cornelius the cockerel (rooster), Kelloggโs beloved Corn Flakes mascot since 1958, has been reimagined in a new integrated marketing campaign, โSee You in the Morning,โ developed in partnership with Leo Burnett London for the U.K. and throughout Europe. The new 3D Cornelius will appear across more of Kelloggโs cereals--and is featured in this spot, making its way through town with a bit of swagger.
Brimming with personality, 3D Cornelius has been concepted and developed with cutting-edge animation by Framestore, the multiโAcademy Award-winning studio behind major global hits like Paddington and Harry Potter.
Directed by Matthijs van Heijningen Jr. via production house MJZ, the commercial opens with Cornelius strutting confidently through the city streets, catching the attention of passersby. The vibrant scene is set to iconic hip hop soundtrack--Jurassic 5โs โJayouโ--marking the first time the track has ever been used in an ad.
As Cornelius moves through the city, realistic morning routines unfold, from a family enjoying breakfast together to a jogger on a morning run. Cornelius blends seamlessly into these moments, catching the attention of children and adults with his commanding figure. The ad builds to a grand crescendo as he leaps onto a rooftop, crowing his iconic call to underscore the campaignโs message: โSee You in the Morning,โ celebrating the individuality of mornings with Kelloggโs as a constant presence.
Mark Elwood, chief creative officer, Leo Burnett UK, said, โโSee You in the Morningโ is our new platform for an iconic brand. We wanted to celebrate Kelloggโs legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new... Read More