This hidden camera video takes us to the Italian Riviera where Ambrogio Adani embarks on his first day as a parking valet at Casino San Remo.
A bit nervous, we see him park one luxury sports car after another. Then suddenly a new Volvo FH–a big rig truck famous for its starring role in the film The Ballerina Stunt–drives up the red carpet.
The secretly filmed set-up was designed to see the valet’s reaction.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars.
Henry-Alex Rubin of Smuggler directed for agency Forsman & Bodenfors.
CreditsClient Volvo Trucks Agency Forsman & Bodenfors Anders Eklind, Sophia Lindholm, art directors; Martin Ringqvist, Bjorn Enstrom, copywriters. Production Smuggler Henry-Alex Rubin, director; Matthew Woolf, DP; Chris Barrett, Fergus Brown, exec producers. Editorial Marshall Street Editors Spencer Ferszt, editor. Post Absolute Post, London. Music“Tighten Up,” Al Escobar and His Orchestra Courtesy of Fania Records
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
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