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    Henry-Alex Rubin Directs Volvo Trucks’ “The Casino”

    By SHOOTUpdated:No Comments2241 Views

    This hidden camera video takes us to the Italian Riviera where Ambrogio Adani embarks on his first day as a parking valet at Casino San Remo.

    A bit nervous, we see him park one luxury sports car after another. Then suddenly a new Volvo FH–a big rig truck famous for its starring role in the film The Ballerina Stunt–drives up the red carpet.

    The secretly filmed set-up was designed to see the valet’s reaction.

    The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars.

    Henry-Alex Rubin of Smuggler directed for agency Forsman & Bodenfors.

    Credits

    Client Volvo Trucks Agency Forsman & Bodenfors Anders Eklind, Sophia Lindholm, art directors; Martin Ringqvist, Bjorn Enstrom, copywriters. Production Smuggler Henry-Alex Rubin, director; Matthew Woolf, DP; Chris Barrett, Fergus Brown, exec producers. Editorial Marshall Street Editors Spencer  Ferszt, editor. Post Absolute Post, London. Music“Tighten Up,” Al Escobar and His Orchestra Courtesy of Fania Records

    Video Tags:Forsman & BodenforsHenry-Alex RubinSmuggler



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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