This hidden camera video takes us to the Italian Riviera where Ambrogio Adani embarks on his first day as a parking valet at Casino San Remo.
A bit nervous, we see him park one luxury sports car after another. Then suddenly a new Volvo FH–a big rig truck famous for its starring role in the film The Ballerina Stunt–drives up the red carpet.
The secretly filmed set-up was designed to see the valet’s reaction.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars.
Henry-Alex Rubin of Smuggler directed for agency Forsman & Bodenfors.
Credits
Client Volvo Trucks Agency Forsman & Bodenfors Anders Eklind, Sophia Lindholm, art directors; Martin Ringqvist, Bjorn Enstrom, copywriters. Production Smuggler Henry-Alex Rubin, director; Matthew Woolf, DP; Chris Barrett, Fergus Brown, exec producers. Editorial Marshall Street Editors Spencer Ferszt, editor. Post Absolute Post, London. Music“Tighten Up,” Al Escobar and His Orchestra Courtesy of Fania Records
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
