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    Hennessy, Droga5 Pursue “Unfinished Business” For Black, Asian, Hispanic Communities

    By SHOOTUpdated:No Comments4752 Views

    Hennessy has launched Unfinished Business, a $3 million program committed to help small businesses power through the immediate financial challenges of COVID-19 and ensure they have the resources needed to get back on their feet. Several communities are bearing a disproportionate share of the health and/or economic consequences of this global crisis and these are the communities this program is aimed at supporting.

    Beginning in June, the platform will donate to support small business entrepreneurs, with a vision to continuously replenish funds so that this first donation is not the last. In addition to capital, the program will also provide access to information, educational content and other assets to help safeguard continuity during and after the COVID-19 crisis.

    In order to provide immediate relief, Hennessy has enlisted three national organizations already working to support businesses in their respective communities. Unfinished Business will provide funds to One Hundred Black Men, the Asian American Business Development Center, and the Hispanic Federation to ensure support is distributed directly at the community-level among those who need it the most.

    To support the Unfinished Business program that Hennessy and Droga5 have cooked up together is this film directed by NYC-based Haley Anderson whose work often explores race and the ever-growing class divide. Soundtracked by jazz pianist Julius Rodriguez, featuring artists from Brooklyn’s MOCADA gallery, the film captures stories of seven small-business owners of color, speaking in their own words, about the challenges of the current moment, as well the longstanding, systemic issues this crisis has exacerbated.

    “Built for community by community, Unfinished Business is an extension of our legacy supporting multicultural consumers and underscores our ‘Never stop. Never settle.’ ethos,” said Giles Woodyer, SVP, Hennessy US. “We want to do all that we can to help the small businesses survive the current crisis and pledge resources for the long term; as long as they have unfinished business to settle, so do we.”

    Credits

    Client Moet Hennessy North America Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officer; Alexander Nowak, global head of art; Thom Glover, creative director; Ted Meyer, Craig Gerringer, sr. copywriters; Jason Gold, sr. art driector; Dan Kelly, group creative director; Joel Francke, associate creative director; Craig Wong, group experience design director; Rich Greco, executive design director; Jen Lally, associate design director; Owen DiRienz, experience designer; Adrian Koenigsberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Forrest Holt, sr. producer, film; Connor Hagan, associate producer, film; Mike Ladman, sr. music supervisor; Justin Durazzo, director of innovation; Ian Graetzer, director of art production; Bianca Escobar, associate director, art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Drew Simel, strategy director; Justin Clagette, brand strategist. Production Second Child, New York Haley Anderson, director; Scott Chinn, managing director; Jomo Fray, DP; Chelsea Greenwood, producer; Paul McGeiver, photographer. Editorial The Quarry Jonnie Scarlett, editor; Jack Moore, assistant editor; Tor Adams, exec producer. Postproduction Framestore Henio Henning, producer; Chris Anthony, producer (color); Simon Bourne, colorist. Music Orbital Music and Sound, New York Julius Rodriguez, composer. Sound Design/Audio Post Wave Studios, New York Aaron  Reynolds, sound design and mix.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Droga5Haley AndersonHennessy



    Open Swim’s Director Marc André Debruyne Captures Essence of Filipino Cultural Tradition In Holiday Spot For Coca-Cola

    Monday, December 23, 2024

    Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.

    The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”

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