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    Hennessy, Droga5 Pursue “Unfinished Business” For Black, Asian, Hispanic Communities

    By SHOOTUpdated:No Comments4720 Views

    Hennessy has launched Unfinished Business, a $3 million program committed to help small businesses power through the immediate financial challenges of COVID-19 and ensure they have the resources needed to get back on their feet. Several communities are bearing a disproportionate share of the health and/or economic consequences of this global crisis and these are the communities this program is aimed at supporting.

    Beginning in June, the platform will donate to support small business entrepreneurs, with a vision to continuously replenish funds so that this first donation is not the last. In addition to capital, the program will also provide access to information, educational content and other assets to help safeguard continuity during and after the COVID-19 crisis.

    In order to provide immediate relief, Hennessy has enlisted three national organizations already working to support businesses in their respective communities. Unfinished Business will provide funds to One Hundred Black Men, the Asian American Business Development Center, and the Hispanic Federation to ensure support is distributed directly at the community-level among those who need it the most.

    To support the Unfinished Business program that Hennessy and Droga5 have cooked up together is this film directed by NYC-based Haley Anderson whose work often explores race and the ever-growing class divide. Soundtracked by jazz pianist Julius Rodriguez, featuring artists from Brooklyn’s MOCADA gallery, the film captures stories of seven small-business owners of color, speaking in their own words, about the challenges of the current moment, as well the longstanding, systemic issues this crisis has exacerbated.

    “Built for community by community, Unfinished Business is an extension of our legacy supporting multicultural consumers and underscores our ‘Never stop. Never settle.’ ethos,” said Giles Woodyer, SVP, Hennessy US. “We want to do all that we can to help the small businesses survive the current crisis and pledge resources for the long term; as long as they have unfinished business to settle, so do we.”

    Credits

    Client Moet Hennessy North America Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officer; Alexander Nowak, global head of art; Thom Glover, creative director; Ted Meyer, Craig Gerringer, sr. copywriters; Jason Gold, sr. art driector; Dan Kelly, group creative director; Joel Francke, associate creative director; Craig Wong, group experience design director; Rich Greco, executive design director; Jen Lally, associate design director; Owen DiRienz, experience designer; Adrian Koenigsberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Forrest Holt, sr. producer, film; Connor Hagan, associate producer, film; Mike Ladman, sr. music supervisor; Justin Durazzo, director of innovation; Ian Graetzer, director of art production; Bianca Escobar, associate director, art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Drew Simel, strategy director; Justin Clagette, brand strategist. Production Second Child, New York Haley Anderson, director; Scott Chinn, managing director; Jomo Fray, DP; Chelsea Greenwood, producer; Paul McGeiver, photographer. Editorial The Quarry Jonnie Scarlett, editor; Jack Moore, assistant editor; Tor Adams, exec producer. Postproduction Framestore Henio Henning, producer; Chris Anthony, producer (color); Simon Bourne, colorist. Music Orbital Music and Sound, New York Julius Rodriguez, composer. Sound Design/Audio Post Wave Studios, New York Aaron  Reynolds, sound design and mix.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Droga5Haley AndersonHennessy



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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