A seemingly average man walks into a room full of humans each of whom posses one superhuman ability. The leader announces that this man is joining “the League.” This announcement is met by doubts and complains from the super humans all of whom seem to feel this man is not up to par. The man speaks, finally, and says that he has one ability. He removes his shoe and turns it into a Heineken. The super humans all change their minds immediately, now attempting to win his favor with flirtatious gestures and offers of rooming together.
Credits
Agency: Publicis USA David Droga, worldwide creative director; Ken Ratcliffe, senior VP/creative director/copywriter; Ted Royer, senior VP/creative director/art director; Sally-Ann Dale, senior VP/director of broadcast production/producer. Production Company: MJZ Dante Ariola, director; Darius Khondji, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on stage at Hollywood Center Studios, Los Angeles. Editorial: Cosmo Street Andrea MacArthur, editor; Lisa Houck, assistant editor; Lisa Greenleaf, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: THE MILL, London Helen Weil, producer; Chris Knight, visual effects supervisor/lead Flame artist; Edwin So and David Birkhill, Flame assistants; Matt Estela, CGI animator; Jo Shepard, CGI producer. Music: Stimmung Jason Johnson, composer; Gus Koven, sound designer; Kelly Fuller, producer. Audio: Sound Lounge Glen Landrum,
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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