For EA Sports’ Madden NFL 2016 video game, San Francisco-based agency Heat has rolled out The Madden 16 series, the first installment being the pilot. The series features a rag tag team of marionette athletes and celebs.
Production companies are 1stAveMachine and Stoopid Buddy Stoodios with VFX from Ntropic.
Client EA Sports/Madden NFL 2016 Agency Heat, San Francisco Steve Stone, chairman/executive creative director; Warren Cockrel, Anna Rowland, creative directors; Ben Pfutzenreuter, writer; Shawn Raissi, art director; Brian Stanley, producer; Brian Coate, director of content production; Aaron Clinger, director of digital; Sam Renbarger, associate strategy director. Production Companies 1stAveMachine, Stoopid Buddy Stoodios David Brooks (1stAveMachine), John Harvatine IV, Eric Towner (Stoopid Buddy Stoodios), directors; Tarin Anderson, DP; Melinda Nugent, exec producer (1stAve); Melissa Mamane, head of production (1stAve); Kimi Porter, Emily Calderone, line producers; Leigh Kelly, production coordinator; Rick O’Brien, art director; Tommy Keiser, director of digital design; Becky Van Cleve, lead costume designer; Ben Bayouth, lead puppet fabricator; BJ Guyer, Chelsea Bayouth, Blake Bolger, Kate Katz, puppeteers; Ariana Malik, 1st AD; Clayton Baker, editor. Visual Effects Ntropic Nathan Robinson, executive creative director; Steve Zourntos, creative director; James McCarthy, on-set TD; Maya Korenwasser-Bello, Matt Tremaglio, Aaron Vasquez, Flame artists; Pete Clark, Tali Oliver, design animators; Trevor Durtschi, colorist; Emily Avoujageli, producer. Music Beacon Street Studios Andrew Feltenstein, JohnNau, composers; Leslie DiLullo, exec producer/head of production. Audio One Union Eben Carr, Joaby Deal, engineers.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
