For EA Sports’ Madden NFL 2016 video game, San Francisco-based agency Heat has rolled out The Madden 16 series, the first installment being the pilot. The series features a rag tag team of marionette athletes and celebs.
Production companies are 1stAveMachine and Stoopid Buddy Stoodios with VFX from Ntropic.
Client EA Sports/Madden NFL 2016 Agency Heat, San Francisco Steve Stone, chairman/executive creative director; Warren Cockrel, Anna Rowland, creative directors; Ben Pfutzenreuter, writer; Shawn Raissi, art director; Brian Stanley, producer; Brian Coate, director of content production; Aaron Clinger, director of digital; Sam Renbarger, associate strategy director. Production Companies 1stAveMachine, Stoopid Buddy Stoodios David Brooks (1stAveMachine), John Harvatine IV, Eric Towner (Stoopid Buddy Stoodios), directors; Tarin Anderson, DP; Melinda Nugent, exec producer (1stAve); Melissa Mamane, head of production (1stAve); Kimi Porter, Emily Calderone, line producers; Leigh Kelly, production coordinator; Rick O’Brien, art director; Tommy Keiser, director of digital design; Becky Van Cleve, lead costume designer; Ben Bayouth, lead puppet fabricator; BJ Guyer, Chelsea Bayouth, Blake Bolger, Kate Katz, puppeteers; Ariana Malik, 1st AD; Clayton Baker, editor. Visual Effects Ntropic Nathan Robinson, executive creative director; Steve Zourntos, creative director; James McCarthy, on-set TD; Maya Korenwasser-Bello, Matt Tremaglio, Aaron Vasquez, Flame artists; Pete Clark, Tali Oliver, design animators; Trevor Durtschi, colorist; Emily Avoujageli, producer. Music Beacon Street Studios Andrew Feltenstein, JohnNau, composers; Leslie DiLullo, exec producer/head of production. Audio One Union Eben Carr, Joaby Deal, engineers.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
