A girl builds a sandcastle at the beach. She looks curiously at something out of our sight�but not for long. We see a small crab walk by�a label with a number is on its shell. He is then joined by other crabs, each with a number. Next we see a pelican, a starfish and other marine life adorned with numbers. A voiceover relates, “If they could, they would. Run the Carpe Diem Santa Monica Classic. A 10K-5K run. All proceeds benefit Heal the Bay.”
Credits
Agency: Secret Weapon Marketing Dick Sittig, creative director; Cameron Webb, art director; Leah Dieterich, copywriter; Kait Gaskey, producer. Production Company: Crossroads Productions, Inc. Marcus McCollum, director; Peter Abraham, executive producer; John Nelson, producer; Doug Hostetter, DP Editorial: Cut + Run, LA Jay Nelson, editor; Christie Cash, executive producer Postproduction: Rushes, Los Angeles Chico Dowden, colorist Visual Effects: Cut + Run, LA Mitch Gardiner, online editor/visual effects supervisor Audio: Church Audio Post, Culver City, Calif. Matt Temple, audio post mixer; Marty Church, producer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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