This multi-platform campaign spanning such elements as a large building projection, two hours of online material, a cinema spot and a VOD film, places viewers in the position of being voyeurs to the goings on in an apartment building. Audiences can peer through the apartment windows to see what often turn out to be interconnected stories in the diffferent dwellings.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Greg Hahn, executive creative director/writer; David Carter, senior creative director/art director; Michael Smith, senior creative director/writer; Brian DiLorenzo, exec director of content/executive producer; Jiffy Iuen, producer. Production Company: RSA Films Jake Scott, director; Jules Daly, president; Fran McGivern, executive producer; David Mitchell, producer. Music: Search Party, New York Stephanie Diaz-Matos, Randall Poster, music supervisors; Scott Hardkiss, Clint Mansell, Dean & Britta, M83, Theodore Shapiro, Carlos D, David Torn, composers.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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