People are oblivious to an extreme fault as their full attention is on their favorite HBO programs. In one scenario, parents’ eyes are glued to the TV set�they don’t answer their phone, even when it’s their son begging them to pick up. Turns out the lad is in prison and he’s just wasted his phone call for the day.
Agency: HBO New York Karen Sands, creative director; Marc Rosenberg, VP, brand image; Louis Tancredi, senior line producer; Daniel Zibulsky, writer/producer.
Production Company: harvest Michael Downing, director; Bonnie Goldfarb, Scott Howard, executive producers; Francie Moore, producer; John Schwartzman, DP
Editorial: hutchco technologies Jim Hutchins, editor Postproduction: HBO Studio Productions, New York,Bobine Video Inc. Maciek Godlewski, online editor
,Jais Lamaire, colorist
Audio: Sony Music Studios Chris Koch, mixer/engineer
MAMA Duo Directs Zany Spud-Snacking Music Video For Jarina De Marco, mediopicky
Jarina De Marco is back with her latest single and video, “Pelame La Papa,” a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marco’s long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopicky’s creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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