This spot takes us to a romantic interlude in an airplane’s restroom between a man and a woman. The couple return to their seats next to one another as they clasp hands and can’t wipe the smiles off their faces. Next, we see the same washroom romance, except this time–in the HBO version–the post-coital couple isn’t seated next to another. The guy is instead with another woman, presumably his wife.
Credits
Agency: BBDO New York Loren Parkins, executive music producer Production Company: RSA Films Sam Mendes, director Music: Groove Addicts Thomas Newman, composer; Dain Blair, creative director Audio: Sound Lounge Tom Jucarone, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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