Havas London is behind a new campaign for EDF which showcases how the energy giant can help drivers reduce emissions while they sleep–by charging their cars overnight with zero-carbon electricity, all for an economical cost.
In this film directed by Frederick Paxton of Academy Films, we feel the positive energy flowing around the U.K. as EVs charge up on zero-carbon electricity throughout the night. Out of the silence, we hear a hushed choral version of “Busy Doing Nothing,” the Richard M. Sherman tune which soundtracked Havas’ debut work for EDF, as a variety of vehicles up and down the country spark to life as the nation sleeps. We close with a terraced house at dawn; outside which the lights of the car turn off, as the bedroom light switches on and the nation awakes.
Vicki Maguire, chief creative officer at Havas, said, “We enjoyed telling the story of a night-time filled with quiet, purposeful activity–building up to the sound of birdsong as vehicles up and down the country light up, fully charged–their owners doing their bit in helping Britain achieve net zero.”
CreditsClient EDF Agency Havas London Vicki Maguire, chief creative officer; Andy Lockley, Dan Cole, Andy Garnett, creative directors; Paul Robbins, art director; Sam Turk, copywriter; Ravi Matharu, strategy director; Kerrie Boyes, strategist; Charlotte Longgren, producer; Sian O’Halloran, assistant producer. Production Academy Frederick Paxton, director; Simon Cooper, exec producer; Georgina Smith, producer; Stuart Bentley, DP. Editorial Assembly Rooms Jack Williams, editor; David Keegan, producer. Online Post Nineteentwenty Sound 750mph Sam Ashwell, Mike Bovill.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More