Putting a face to high blood pressure numbers is this PSA from the Ad Council in association with the American Heart Association, American Stroke Association and American Medial Association. Titled “HBP Numbers,” this :60 brings us real people who testify to their HBP experience in emotional detail, linking blood pressure numbers to the impact on their lives. Marco Grob of Great Bowery Film directed and shot the overall campaign consisting of multiple PSAs conceived by agency Havas Adrenaline.
“For me, this was a greatly important project to work on. The collaboration with those people in front of the camera moved me profoundly. Their commitment to making a case that will help to prevent others from having a stroke or heart attack due to high blood pressure in this intimate way left me speechless and inspired. If our work could prevent only one person from having a similar experience, that would make me very happy,” said Grob.
Client Ad Council in association with the American Heart Association, American Stroke Association, and American Medical Association Agency Havas Adrenaline Rich Russo, chief creative officer/managing director; Liz Donnelly, Francois Crabalona, creative directors; Peter Feldman, broadcast producer; Theodore McFail, digital producer; Jennifer Simoni, digital content strategist; Jennifer Maisey, sr. strategist. Production Great Bowery Film Marco Grob, director; Tina Nakane, producer; Shannon Lords, exec producer. Editorial Studio 6 Lasse Jarvi, editor.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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