Putting a face to high blood pressure numbers is this PSA from the Ad Council in association with the American Heart Association, American Stroke Association and American Medial Association. Titled “HBP Numbers,” this :60 brings us real people who testify to their HBP experience in emotional detail, linking blood pressure numbers to the impact on their lives. Marco Grob of Great Bowery Film directed and shot the overall campaign consisting of multiple PSAs conceived by agency Havas Adrenaline.
“For me, this was a greatly important project to work on. The collaboration with those people in front of the camera moved me profoundly. Their commitment to making a case that will help to prevent others from having a stroke or heart attack due to high blood pressure in this intimate way left me speechless and inspired. If our work could prevent only one person from having a similar experience, that would make me very happy,” said Grob.
Client Ad Council in association with the American Heart Association, American Stroke Association, and American Medical Association Agency Havas Adrenaline Rich Russo, chief creative officer/managing director; Liz Donnelly, Francois Crabalona, creative directors; Peter Feldman, broadcast producer; Theodore McFail, digital producer; Jennifer Simoni, digital content strategist; Jennifer Maisey, sr. strategist. Production Great Bowery Film Marco Grob, director; Tina Nakane, producer; Shannon Lords, exec producer. Editorial Studio 6 Lasse Jarvi, editor.
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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